Up-and-Coming Retailers: E.L.F. Cosmetics
January 15th, 2010
Talk about putting lipstick on a pig. When Ted Rubin, head of marketing for E.L.F., a budget make-up company, talks about the Great Recession, he describes it as a welcome blessing, one part of "a perfect storm" that's helped facilitate stellar growth at the mostly online retailer over the past two years.
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